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Oh - To Be Instituted (2025)
Multimedia installation

Part of The Actual Main Institute
in collaboration with Maren Bang 
for Design Biennale Rotterdam
and Art Rotterdam ‘25.
The Actual Main Institute (TAMI) is a starting point for a range of imagined cultural institutions - from public museums to research departments, and art galleries. TAMI investigates what constitutes a valid cultural context by turning around the order of supply and demand between practitioners and institutions. Rather than a physical, permanent venue, it serves as a placeholder for a wide range of expressions and functions.

"Oh - To Be Instituted" brings to life three iterations based on conversations with Rotterdam’s creative practitioners on their ideal institutions. Throughout the exhibition period, Huidenclub transforms from a TAMI factory to a TAMI showroom, housing a dynamic catalog of alternative institutional realities. Tailor-made facades, histories, and visual identities represent the hopes and frustrations of the contemporary creative landscape.

The project is generously supported by Stimuleringsfonds and Gemeente Rotterdam.