Augustina Lavickaitė. Visual research and storytelling. Based between Rotterdam (NL) and Vilnius (LT). view all, autonomous, or commercial projects
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GGACHI kimchi
Brand management and creative direction

GGACHI website
GGACHI instagram GGACHI kimchi is made in small batches using a traditional Korean recipe and local ingredients. Crafted by hand, naturally fermented, and packed with flavour - this is kimchi that tells a story, it’s a way to preserve culture, share knowledge, and build connection.

I developed the branding of GGACHI kimchi around a bold personality: a ggachi (magpie in english) — a sharp, slightly mischievous figure that captures the character of the spicy products. This personality runs through every touchpoint, from the icon to the tone voice.
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Last updated July 2025