Brand management and
creative direction
Cafaberry instagram
We’re committed to reshaping consumption through cruelty-free production, ensuring every ingredient reflects compassion for nature and its cultivators—without compromising convenience, price, or flavor. Cafaberry coffee bars repurpose the entire coffee cherry, turning cascara, an often-discarded byproduct, into value. This zero-waste approach boosts farmers’ incomes while crafting products that nourish both body and conscience.
As part of the core team, I collaborate closely with the founders and artistic director to shape every facet of the brand’s communication. From designing the website to crafting interviews, developing pitch decks, and curating photoshoots, I help ensure that Cafaberry’s vision resonates with clarity and purpose.