Brand management and creative direction
Cafaberry website
Cafaberry instagram
Cafaberry coffee bars are made using the entire coffee cherry - both the bean and the husk. This approach repurposes what would otherwise be discarded - cascara, - generates additional revenue for the farmers and ensures the production process does not create waste. Our mission is to demonstrate that what might sound like lofty ideals can become tangible realities, and that by prioritizing ethical sourcing and production methods, we can create products that nourish both body and conscience.
As part of the core team, I work together with the two founders and the creative director to define, strategize and produce all parts of the brand’s communication - from the website to the interviews and from the pitch decks to the photoshoots.